Bottega Veneta | AR Fashion App

Bottega Veneta hat eine AR-App für die erste Show von Matthieu Blazy auf der Mailänder Modemesse veröffentlicht. Die App nutzt Augmented Reality, um Blazys neue Kollektion anzukündigen und wird von der Marke als “das Tor zur Kreativität” bezeichnet.

Das Erlebnis bietet verschiedene Inhalte wie Fotos, die auf die neue kreative Richtung von Blazy abgestimmt sind. Es gibt Bilder von einem schiefergrauen Bottega-Logo, silbernen Metallsplittern, einem nackten Torso und einem Vorgeschmack auf die neuen Kollektionen.

Zahlreiche Modeblogs und Influencer erwähnten das Erlebnis und Websites wie Vogue und Hypebeast schrieben Artikel über die App. Auf Twitter gab es einen großen Hype um die Live-Show und die App.

Mark: Bottega Veneta
Technik: Augmented reality
Branche: Fashion

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