Cheetos | Snap to Steal

Der Super Bowl-Werbespot von Cheetos gab Snapchattern die Möglichkeit, kostenlose Beutel mit Cheetos zu „stehlen“. Über Snapchat war es möglich, den Werbespot am Super Bowl-Sonntag zu scannen und eine kostenlose Tasche zu erhalten. 

Benutzer von Snapchat können in der Werbung jederzeit einen von 1440 einzigartigen Frames scannen. Nach dem Scannen wird über eine AR-Animation eine Tüte Chips angezeigt, die vom Benutzer beansprucht werden kann. Die Werbung verwendet ‘markerless’ AR, sodass für die Aktivierung kein Marker erforderlich ist. Ein Bild des Videos ist ausreichend.

Der Werbespot “Snap to Steal” erhielt viele positive Reaktionen und wurde in verschiedenen Marketing-Blogs beachtet. Das Hashtag #ItWasntMe ist auf TikTok weit verbreitet und der Werbespot hat jetzt mehr als eine Millionen Aufrufe auf YouTube.

Brand: Cheetos
Tech: Augmented reality
Branche: Verbrauchsmaterial

Cheetos snap to steal

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